Wednesday, June 06, 2007

Stupid and obvious Studio marketing

- A few years ago Sony got caught using quotes from a fake movie critic on it's marketing materials. To make it even stupider they used the name of a real newspaper?!

-The MTV Movie awards this weekend have been getting quite a thrashing in the movie blogs. One of the awards was 'Best Movie You Haven't Seen yet'. Seriously, I'm not joking. So first there's the issue of how one picks the winner for that award? Oh, wait a minute, maybe one doesn't even have to choose a winner since the whole award is an obvious plug. MTV is owned by Viacom which also happens to own Paramount who's big summer movie is Transformers which just happened to win the award.

- There were also three clips from Transformers in the awards show. Obviously the reason for clips is to promote the movie so you want as many people to see them as possible. The clips were uploaded to youtube by someone. I saw them linked to by at least 2 blogs. Paramount pulled the clips!! I'd love to hear their reasoning for that one.

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