In the past Western Film hasn't played many horror movies and the ones we did have been some of the lowest grossers ever at Western Film. The last one I tried was Ring 2 which didn't do well for us even though it was a hit overall.
I decided to play 1408 based on the fact that it wasn't really a horror movie, more of a thriller with horror elements. Even if considered a horror movie it was a old-fashioned one with suspense and genuine scares, no 'torture porn' , flash editing or creepy Japanese kids walking jerkily. It got good reviews and good word of mouth.
However it still bombed at Western Film. I guess that's it for horror.
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