There's been news stories about Warner being all freaked out by all the internet buzz about whether Superman is gay. Supposedly they think it will scare off the teenage boys that will be the movie's main target audience. They seem to have changed the advertising. The commercials I've been seeing now are almost all action and include a shot of him lifting something and he looks more like The Hulk than anything.
First of all, Superman is a fictional character. If some people see things in the character that read as gay that's fine but it's just an opinion, it's not like he's going to get caught in a closet with Batman.
Second I would like to think in today's day and age the fact that some people think Superman is gay would prevent others from seeing the movie would be considered silly. Unfortunately I'm probably wrong.
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