Darn Pirates.

Turned out Pirates broke pretty much broke every box office record, 135 million over 3 days.

It sucks for Western Film because we don't play Disney product so we won't be playing it unless we pick it up after it leaves Rainbow in the far distant future.

Disney considers Western Film and Rainbow in the same zone so we can't play the same movie at the same time. They give their movies to Rainbow first. They are able to run matinees every day and other things Western Film can't and hence gross more than we do.
Thankfully Disney is the only one with this policy and they normally don't have a lot of product I would want to play. So far this year the only ones I would like to play are Cars and Pirates.