Saturday, July 22, 2006

Movie Posters work.


I used to use still pictures from the movies on the Western Film website but one day had one of my little brainstorms. I started using the movie poster artwork instead. The posters for the movies are designed by talented professionals to convey information about the movie. One glance at a movie poster usually tells you what kind of movie it is and who the target market is. I'll illustrate with a few examples.
The Fast and Furious: Tokyo Drift-The main image is the car since cars are the stars of the movie, no actor in the movie is a star so the pictures of the cast are fairly small, the artwork of the buildings implies speed.





I'll compare the posters for two movies Keanu Reeves has this summer as another example.
Lake House- the position of the characters implies romance, he is in b/w, she is in color which implies the emphasis is on her. They are out of focus which implies a dream like state probably relating to the concept of the characters living 2 years apart (or maybe it's just to make them look younger-a old Hollywood trick). Basically the poster instantly tells you it's a romantic movie aimed at women.
A Scanner Darkly - The characters in this movie were shot live and them animated over. A process that used to be called rotoscoping but I'm not sure if it still is. The poster is quite dark which implies mystery or horror, the animated characters are seen, the colors are quite bold. The characters are behind a window blind. This image is implicitly associated with Film Noir and mysteries. The text font and title imply some Science Fiction elements. Basically the poster tells you the movie is an unusual mystery film aimed mostly at guys.

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