Like any business there's patterns but with a certain amount of unpredictability. I've noticed patterns change over the last few years. A lot of it started when the First Run Theatres, starting with the Silver City changed their prices. They made everyone the same price, dropping the adult admission and raising the kid's and seniors rates. They also made the prices the same for matinees as well as evening shows. They also erased discount Tuesdays. I wondered why they did all of this. I figured they did it to spread out the business over more days instead of selling out Fridays and Saturdays and Tuesdays. It seems to have worked and spilled over to other theatres.
Our Tuesday business has dropped but other nights have picked up. Sometimes Monday is as busy as Friday.
It changes again during the school year. 2 years ago the busy night was Wednesday. Last year it switched to Thursday. I figure it has a lot to do with the University putting a lot of night classes on Tuesday and Wednesday. Even within my staff I had trouble with too many people having classes on the same nights.
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