Monday, July 10, 2006

Disney is smart.

One thing that has been hurting movies lately is overemphasis expectations. Superman Returns doesn't break records and suddenly people think it sucks. Even the general public is getting into the 'oh, no it it only did 20 million on Wednesday'.

Disney did something smart, they made no predictions as to how they expected Pirates to open. If it doesn't open as big as some say they won't have as many problems.

The word has it may break the all time opening weekend of 114 million set by Spiderman 2. I wouldn't be surprised, I saw it Sunday night at 11 pm and the theatre was pretty much full.

I agree with many of the critics, it's harmless summer fun but nothing more. It was too long and felt a little forced. And boy, talk about a sequel ending.

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