Without the high price of popcorn at the concession counter, the price of tickets would be a lot higher, according to a study by the University of California Santa Cruz and Stanford University. Today's (Wednesday) San Jose Mercury News reported that the researchers studied data from 43 multiplex theaters in 30 cities over a five-year period and determined that the concession stand in effect subsidizes relatively low ticket prices and that without it, the ticket prices would rise 25 percent.This is especially true in cases of cheaper theatres that have a more price sensitive audience.
It's really important for Western Film. A 10% provincial Entertainment tax would kick in if we raised our ticket price even a penny. We would have to go straight from $4.20 to about $5.00 but only make about 25 cents extra ourselves.
With the minimum wage going up significantly we might have to raise concession prices. I'm hoping not.
1 comment:
i have renounced the luxury of popcorn in movie theatres for some time now. not because i dislike popcorn, but just because ticket prices have increased in recent years (don't know about here, but in brazil, they have certainly done so).
so while i personally won't be affected by an increase in concession prices (although i do enjoy the occasional coke) i feel for fellow moviegoers.
interesting fact: what we call a medium pop in brazil is equivalent to the small over here, and our large is your medium...
irritating fact: every time i want to buy a pop over here, i forget and order the medium and end up with a lot more than i would have wanted...
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