Today is Monday, the day I book whatever starts on Friday. Failure to Launch and V For Vendetta both did very well over the weekend. We came close to setting a non-tuesday record with Vendetta on Saturday night.
This is good news or booking could have been interesting. There were no new movies available. I thought Inside Man might be available but they were holding it. Usually when no new movies are available I play something that we have been holding back as a reserve, usually a movie I'm not sure will go over well at Western Film. Last example of this was Fun With Dick and Jane. I didn't think it would do well, put it in an empty slot and was proved correct. The other tactic I use is to bring back something we have done well with in the last little while. Sometimes we'll take a chance on a 'art' movie that is good but doesn't have a high profile.
However I have no movies in reserve unless you count Aquamarine and a couple horror movies. The movies we have done well with lately are all out on DVD. I asked about playing the documentary Why We Fight but there were still no prints available.
Luckily both current movies did well enough to hold over. I decided to switch the order so people that want to see V For Vendetta but won't come to the late show would get a chance. Hopefully people will still want to see Matthew McConaughey shirtless at 9:35.
Summer at the movies starts next weekend with the release of Mission Impossible 3. It will push a lot of movies out of first run. Over the summer we usually get movies quicker because the sheer volume of new releases pushes them out faster.
2 comments:
Who do you book the movies from? Companies like Paramount?
We book through a company called Independant Booking. They deal directly with Paramount, Fox and the other Studios.
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