One thing that gets brought up quite a bit is whether we should start the movie at 8pm instead of 7pm during weeks we only have one showing. I've tried a bit of both and I tend to leave it at 7pm.
Pros of an 8 pm movie.
-patrons might come who couldn't make it to a 7pm.
-it's an unusual time so it might make us stand out more and be remembered for future moviegoing.
Cons of an 8pm movie.
-patrons might not notice we changed the time for that week and show up at 7pm or vice-versa and assume all summer or single shows will be at 8pm.
- not all of the single summer shows would be at 8pm, long movies (Spider-Man 3) would still have to start at 7 as well as anything that children might come to (Shrek).
-When I have run 8pm shows in the past I noticed concession sales were lower presumably because people have had more time to go out for dinner beforehand. Since we pay a large portion of our expenses from the food sales this isn't a good thing.
-even short movies starting at 8pm might run too late for some people.
When I have tried it in the past I have found the cons outweighed the pro. Please feel free to leave a comment if you disagree.
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