Show Canada is an annual convention of exhibitors, distributors and movie studios. The last few years it's been in places like Halifax or Victoria but this year it was in Niagara Falls so this was the first time I was able to go.
ShowCanada consists of seminars, screenings, lots of meals and some parties.
My main reason for going was to learn more about Digital Cinema, how it works, when it's coming and who's going to pay for it. I learned a lot.
There were also seminars on Internet marketing, movie piracy, posters and trailers and others.
We got to see Shrek 3 which was really cool. It's a lot of fun. We also got to see parts of Hairspray and a couple of the stars were there including Nikki Blonsky who plays the central character. There were a couple screenings I didn't go to , one was Away From Her which is coming out soon.
The meals were each sponsored by a different distributor or Studio. During each meal we got to watch trailers and other footage from upcoming films. Some of the trailers for movies as late as next year were still in rough cut which was cool. There's some really interesting movies coming out in the next while. I think my favorite meal was the lunch sponsored by Fox. The centerpieces on the tables were stacks of donuts similar to the one on the posters. They also had a couple really cool standees, one was a life size couch with the Simpsons on it. There was a spot on the couch where people could sit and have their picture taken.
There were talks by various big wigs in the exhibition industry.
Rick Mercer hosted the final dinner, he was hilarious.
The Swag we were given after each meal was cool. Shrek shirts, Transfomers gym bag, Warner Bros barbecue set etc etc. I'll be posting pics of each item over the next while. Most of the items will be given away as prizes when we play the various movies. I think I'll keep one of the Simpson's mugs though.
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