Next Week's Film May 8 -14

There were a couple choices this week.

FAST AND FURIOUS - I booked this for the 7 pm show. I'm not sure how it will do. It opened huge, biggest April opening ever, and did quite well but I can see it being one of those films where most who wanted to see it already did.

TAKEN- Fox was finally willing to let me split it but I decided not to play it. It comes out on DVD on Tuesday and there's no one here to see it right now.

CRANK 2 was available but I never planned to play it. It's a fun completely over the top film but wouldn't do much business at Western Film even during the school year.

Looks like I made one of my occasional misjudgments. I was away for the weekend and came back and my jaw just about hit the floor when I saw the numbers for OBSERVE and REPORT. It had done $72 all weekend as opposed to several hundred for I LOVE YOU, MAN?! I haven't had a film do that bad in years. I thought there was a chance it might not do great but had no idea it could do this bad. I don't think it's just based on the movie although it seemed to be one of those movies where people either liked it or hated it. It's mostly timing, exams are over and summer school hasn't started yet so there's few students around. It also occurred to me tonight that a lot of our regulars saw it at the advance screening we did.

So there's no late show next week based largely on that. I don't like running single shows for the sake of my staff who get about half the hours they normally would but if there isn't anything I think people will come see then I can't play a late show. This is generally the worst time of the year for us so I just kinda hunker down and try to lose as little money as possible.