Next Week's Film May 22 - 28

There were only 2 new films available for next week.

OBSESSED: The movie did well overall but wouldn't do anything at Western Film, especially this time of year. I might have played it as a late show when the students were still here.

STATE OF PLAY: based on the results of the Sunshine Cleaning experiment (see previous posts) I should play this film. It did okay and has fairly good awareness and star power. Reviews were generally positive. It's more of an adult film which is what I should be playing this time of year. I think it will do well but not great.

I'm pretty sure Monsters Vs. Aliens will come off for the following week. UP! will bump it out of the 3-D theatres which is probably the only reason it's still playing, that and the lack of family films until Night at the Museum 2 and then UP! come out.

I'm planning to play matinees and a late show. The late show may not work but I'm hoping there will be some adults who don't want to see it with kids in the audience. Matinees of kid's films are a pretty safe bet. One thing that might get interesting. This will be the first film Western Film has played that was strongly marketed as being in 3-D and WF can't play 3-D. I'm curious how many people will show up expecting 3-D, not realizing that it takes special, very expensive, equipment to play 3-D that not every theatre has.

If Monsters isn't available I might have to get creative again.