For anyone who is curious. We had about 90 people show up to the advance screening of PontyPool, pretty good for a Canadian film with no stars and a hard to explain premise. Most of the people seemed to like it but I think many (including me ) didn't understand it. Financially it worked. While the people didn't pay to get in we sold enough stuff at the snack bar to total more than we would have made from the showing of The Wrestler it replaced.
We had 320 people show up for the Observe and Report screening, that's almost a sell out. Considering there was a $5.00 ticket price that's pretty good. Warner sent a ton of prizes so almost everyone got something. I did get caught off guard a bit by how early people started showing up and we weren't quite ready. The silly popcorn machine decided to act up and we kept running out of popcorn. That lead to lines which probably hurt snack bar sales. Financially we were way better off than showing Gran Torino. The $5.00 admission went to charity so we didn't make anything on the tickets. However, snack bar sales were probably one of the highest single showing totals ever.
Naturally I hope the studios want to do more screenings...
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