One thing I find fascinating is how snack bar sales are fairly predictable in a generalized way but completely unpredictable in terms of individual items.
Generally the snack bar sales are 1/3 to 1/2 the amount of ticket sales for the night. It varies mostly depending on the kind of film. More serious films have lower sales. More populist fun movies and most Hollywood Blockbusters are generally termed popcorn movies for a reason. The best sales are usually for kid's movies.
I calculate out how much each person spends at the snack bar on average each week. That varies in much the same way. The average for Twilight was about twice what Changeling did.
However, what exactly is sold to add up to the snack bar sales is almost completely unpredictable. I can almost never discern a pattern when I put the numbers in. We can sell 5 Combo #1 on one night and sell none on another night the same week with about the same number of patrons.
What prompted this post? Tonight we sold 20 small popcorns which may be a record for one night. It was busy but not overly so. However snack bar sales were just over half box office sales which is about normal.
Weird.
2 comments:
that was a cool post !!-- an interesting point to ponder ! =)
I know I'm kind of late to comment on this post but out of curiosity, do you get customers at the concession stand who are not going to see a movie that night? Not sure if this is something you can/do track. I just imagine there may be students in the UCC who just want a snack.
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