The title pretty much says it all. I remember the hype around Batman was something that seemed new. Everyone wanted to see it. This article from Salon.com has some interesting things to say about it.
The main change it created was the emphasis on the opening weekend and movies making a lot of money in as short a time as possible. Previous to this films tended to play a lot longer in theatres. Even as late as Titanic which played in theatres for about a year. Of course the availability of home video started affecting the theatre business about the same time.
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