One thing I really like doing is advance screenings, especially when it's a film I know won't suck. We've done three so far this year. Warner did Fool's Gold in February. That went really well, was very busy, it got a little complicated as they were selling the tickets for charity rather than giving them away. It also had to be on a Tuesday which got interesting since I had to cancel whatever else would have played that night on our discount night.
Maple AKA Lionsgate did The Bank Job in March. It went quite well for a relatively small movie, at a busy time of year for the students, about 100 people.
During the summer I wrote to the woman at Maple and asked her if she wanted to do any more. I was interested in Religulous but it turned out that was being distributed by TVA in Canada.
We did decide to do one for Oliver Stone's W. which was last week. Considering the timing right after Thanksgiving I was expecting about 100 people. We ended up with just over 200 so I was quite happy. They also bought a lot of popcorn.
W. had trailers for The Spirit and Transporter 3 in front of it. Hopefully Maple will want to do advance screenings for those.
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