Next Week's Movies Jul 2- 8

This is one of those weeks that's a bit annoying. There were 4 movies available, 3 of which I plan to play. The 4th one was Jonah Hex which I'm not going to play as it bombed very, very, badly and wasn't a very good movie.

Of the three I do plan to play I picked one for next week and I've slotted the other two in for later weeks. I decided to play Iron Man 2 first. This is basically a long weekend and the kids are just out of school so I figured it was a good week for something somewhat kid friendly and light. It's playing at the 7pm show and I'm going to run matinees on Sat and Sun.

Neither of the other films available I wanted to play as a late show so I decided to bring back Date Night. It did better than I expected when I played it for both shows and most nights the late show was actually busier than the early show. It's also quite short.

Robin Hood is scheduled to start Jul 9 and Sex and the City 2 for Jul 16th. I don't see anything else coming off that I would rather play then these so I thought I would just go ahead and book them in so I can advertise them. They will play the 7pm show. I think I'm going to try another experiment and run matinees of both. I've noticed a fair number of people show up to matinees that I never see at evening shows. I don't see either matinees being really busy so I'm going to try running with only two staff instead of the usual three to save money in case the matinees don't do well. Two staff is only a problem for the couple minutes when the projectionist is in starting the film. For that period we will sell tickets at the snack bar.

Late shows for those weeks will depend on what's available and how other films do. I might keep Iron Man for example if it does well. However both Robin Hood and SATC2 are fairly long so would make the late show start time fairly late.