Yesterday I booked for next week as I normally would on Monday. I booked Step Brothers and a second week of Pineapple Express.
This morning I received a phone call at home at 9:30 in the morning from the booker. I was still asleep so a little groggy. When she said she wanted to talk to me I think my heart skipped a beat. These kind of calls usually mean a film has been pulled or something similar. However in this case she told me that Dark Knight was available for Friday. She suggested I call her back and let her know whether I wanted to book it.
I thought about it for a few minutes. The basic problem was I had already started advertising the other films. Most films I would have just waited the week unless the already scheduled film was one I had booked just to fill the slot. That wasn't the case here.
However Dark Knight is the second biggest hit ever and pretty much everyone who walks by the theatre says they want to see it. We are also coming up on midterms and the week of Thanksgiving and I wanted to play it before we get into that.
So anyway, I booked Dark Knight in and changed all the advertising. It was only 'wrong' for one day so hopefully there's a minimum of problems.
I decided to play Dark Knight for both shows which leads to a 10pm late show since it's so long. The late show won't end until about 12:40. I'll probably regret that on the nights I'm projectionist.
Step Brothers will probably play the following week. Dark Knight will almost certainly do well enough to play for another week. Pineapple Express may or may not come back for another week. It probably will since the crowd for tonight's show was the biggest we've had for quite a while. The theatre was about half full, and it's a big theatre.
I've been saying to my staff that if we are going to sell out this year it will be one of the Tuesday showings of Dark Knight.
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