There are general patterns within the movie business and particular to each theatre. Western Film has some general patterns. Movies that cater to adults sell less food, movies that cater to students tend not to do well late show Saturday night etc.
One normal pattern is that the late show on Sunday is pretty dead. Especially if the film hasn't been really busy. Last night my staff figured the late show of Superbad would be quiet so they didn't even bother to make any more popcorn. This is a decision I would have agreed with. Friday and Saturday it did about 30-40 each show. Not bad for the second week of a film. Based on that I would have predicted about 10-15 people for Sunday's show.
Needless to say they were surprised when 77 people showed up.
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