Viral marketing seems to be a loose term for Internet based marketing that depends on people spreading the word amongst themselves as well as things like puzzle websites. There's good and bad.
Bad: Cloverfield: This was extremely effective as it brought a lot of publicity and created a huge opening weekend however it pissed a lot of people off including me. There was fake news footage and websites and various other stuff that raised one's curiosity about the film. What is the origin of the creature? What does the Japanese company have to do with it? etc etc. However the thing that pissed many people off, including me, is that very little of this stuff tied into the actual movie?! Almost none of the questions were answered. If I had been one of the people who spent a lot of time analyzing all this stuff I'd have been really pissed.
Good (so far): Watchmen. I haven't been paying a lot of attention to the marketing for Watchmen, partly because of the Cloverfield experience. However there have been some interesting little things. The video below popped up on youtube. To me this is good marketing. It's interesting for people who have read the graphic novel the movie is based on and also gives some info for people who haven't. It doesn't give away anything from the film but not seeing it won't leave questions unanswered. It's also pretty cool how well done it is. I'm curious how many of the comments that act as if it is real footage are planted by the studio and how many are real people playing along. Click through on the image to see the comments and there may be new videos. The page's owner thenewfrontiersman is something from the novel but I don't remember exactly what.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Friday, January 30, 2009
Wednesday, January 28, 2009
Response to comment about Canadian Films
I'm not sure if anyone goes back and reads answers I leave to comments so I thought I would post this separate. This comment was left on the post I did about most of the Canadian Box Office money going to American films.
The only reason I had heard of Passchendaele is due to Paul Gross - he was interviewed everywhere on Canadian media. If marketing is so expensive, can't something be done on a grass roots level? More local film festivals, have articles in the local free newspapers, get the word out on blogs like this? Also, where can I find these movies? I doubt the cinema chains will play Canadian movies, so is the London public on dependent on Hyland to bring in these movies? It is a shame that Canadian films do not get the spotlight as the American films - I guess it all comes down to the money that can generated.
I have a few things to say about this.
Canadian films are in a bit of a vicious circle, they don't make a lot of money so they don't have a lot of money to spend on making or marketing them. There is something a bit pathetic that a horrible movie like Bride Wars makes many many millions more than any Canadian film.
The theatres, including Western Film, are in a similar vicious circle, we would like to play Canadian films but we have bills to pay so we end up playing mostly American stuff because that's what people will pay to see. The Hyland plays more than most as most Canadian films are of the kind of quality film the Hyland specializes in. I play Canadian when I can but few Canadian films get to the level of awareness needed for enough people to show up. I think the last Canadian film I played before Passchendaele was Trailer Park Boys. In its' first night at Western Film Twilight almost grossed as much as Passchendaele did all week.
There is hope, of a sort. I noticed today that a sequel to Trailer Park Boys is slated for the fall. That means a Canadian film did well enough to make a sequel?!
As for the marketing aspect referenced above. Part of the problem there is a perception. If people haven't seen commercials on TV for a film it somehow doesn't register as legit. TV happens to be one of the most expensive forms of advertising...
I think the change to Digital Projectors will help a lot. Prints will be cheaper and easier, making distributing Canadian films easier and cheaper. One of the best advertising things for films are trailers in front of other films. Trailers on film are also relatively expensive, when the trailers are all digital they will be played in front of more films. There's lots of good films I ask for trailers for but never get on film.
This reminds me of a situation that happened at a theatre I worked at that's always stick with me. I was out in the lobby and a woman was looking at a movie poster for some film that was coming soon. She said in a dismissive tone 'never heard of it'. I almost went up to her and said that was what the posters were for, to let people know about upcoming films. There has to be a first time one 'hears' of a film.
The only reason I had heard of Passchendaele is due to Paul Gross - he was interviewed everywhere on Canadian media. If marketing is so expensive, can't something be done on a grass roots level? More local film festivals, have articles in the local free newspapers, get the word out on blogs like this? Also, where can I find these movies? I doubt the cinema chains will play Canadian movies, so is the London public on dependent on Hyland to bring in these movies? It is a shame that Canadian films do not get the spotlight as the American films - I guess it all comes down to the money that can generated.
I have a few things to say about this.
Canadian films are in a bit of a vicious circle, they don't make a lot of money so they don't have a lot of money to spend on making or marketing them. There is something a bit pathetic that a horrible movie like Bride Wars makes many many millions more than any Canadian film.
The theatres, including Western Film, are in a similar vicious circle, we would like to play Canadian films but we have bills to pay so we end up playing mostly American stuff because that's what people will pay to see. The Hyland plays more than most as most Canadian films are of the kind of quality film the Hyland specializes in. I play Canadian when I can but few Canadian films get to the level of awareness needed for enough people to show up. I think the last Canadian film I played before Passchendaele was Trailer Park Boys. In its' first night at Western Film Twilight almost grossed as much as Passchendaele did all week.
There is hope, of a sort. I noticed today that a sequel to Trailer Park Boys is slated for the fall. That means a Canadian film did well enough to make a sequel?!
As for the marketing aspect referenced above. Part of the problem there is a perception. If people haven't seen commercials on TV for a film it somehow doesn't register as legit. TV happens to be one of the most expensive forms of advertising...
I think the change to Digital Projectors will help a lot. Prints will be cheaper and easier, making distributing Canadian films easier and cheaper. One of the best advertising things for films are trailers in front of other films. Trailers on film are also relatively expensive, when the trailers are all digital they will be played in front of more films. There's lots of good films I ask for trailers for but never get on film.
This reminds me of a situation that happened at a theatre I worked at that's always stick with me. I was out in the lobby and a woman was looking at a movie poster for some film that was coming soon. She said in a dismissive tone 'never heard of it'. I almost went up to her and said that was what the posters were for, to let people know about upcoming films. There has to be a first time one 'hears' of a film.
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