Finally, Iron Man came off so I booked it in. I was already told What Happens in Vegas was available so I would have booked that in if Iron Man had not come off. Vegas will probably play the week after Iron Man. I was mildly surprised when the booker told me she was checking on Sex and The City. I didn't think it would come off for a couple more weeks. It turned out it wasn't available next week but may be for the following week. That may introduce an interesting choice. I may have to chose between Sex and Vegas?! I'd choose Sex as I think it will do better here.
I decided to do late shows and matinees for Iron Man. Late shows lately have been a bit of a bust but I think Iron Man should pull some people. If it doesn't we may be looking at a summer of single shows much to the chagrin of my staff.
Matinees have been Hit and Miss at Western Film. Iron Man isn't as obvious a matinee film as something like Kung Fu Panda but a lot of kids liked it and I heard many wanted to see it more than once so parents may choose to bring them to a lower priced theatre. If Western Film plays matinees for a film we are playing at night the extra cost is basically just the staff cost so a huge number of attendees isn't required. I stopped bringing in movies for just matinees as the costs go up quite a bit once the minimum rental is added.
Plus matinees tend to have high food sales, kids love popcorn even more than I do.
